Case Study: Lexia Learning achieves 187% pipeline growth with UviaUs

Lexia Learning grows pipeline 187% with UviaUs

Lexia Learning, a Rosetta Stone company, faced the challenge of competing for a share of $2 billion in Texas state literacy funding against much larger competitors with significantly bigger budgets. They needed a B2B demand generation campaign from UviaUs to convert leads and overcome a long-standing market preference for legacy providers, all while making their digital product tangible for evaluation.

UviaUs created a set of high-impact, Texas-themed pop-up sales kits designed like oversized laptops to physically demonstrate Lexia's digital product. This solution led to remarkable results, including meeting their annual sales goal within six months, a 187% pipeline growth, and a 5700% return on marketing investment, with over $32 million in new business projected.

Lexia Learning