Case Study: Frito-Lay generates influencer buzz for Mac N' Cheetos with UviaUs

Frito-Lay sparks 1.3 million impressions with UviaUs

Frito-Lay, a major snack food company, faced the challenge of generating authentic buzz for its new Mac N' Cheetos product among influential food bloggers, a community not typically receptive to frozen snacks. Their PR agency, Ketchum, engaged the vendor UviaUs to create an organic influencer marketing campaign that would break through the noise.

UviaUs designed a highly customized and immersive unboxing kit that included a branded toaster oven, the product, and a nostalgic video player with cooking instructions. This solution generated significant organic excitement, resulting in posts from 30 influencers that achieved over 1.3 million social media impressions, 40,000 interactions, and 8,000 shares, including a feature on Vice's Munchies blog.

Frito-Lay