Case Study: Nimnicht Buick GMC & Chevrolet boosts tire sales and customer trust with UVeye

Nimnicht Buick GMC & Chevrolet drives 8X+ ROI with UVeye

Nimnicht Buick GMC & Chevrolet faced the challenge of low tire sales stemming from limited customer awareness. In their high-volume service environment, customers were often unaware that they could purchase tires at the dealership or that tires have an expiration date. This led to underused vehicle inspection scans and missed opportunities for both customer education and sales.

The dealership partnered with UVeye and implemented its BDC Booster solution. This involved creating a new process where every customer reviewed their UVeye vehicle scan with an advisor, followed by targeted follow-up from the BDC team. Using UVeye's technology for proactive outreach, they launched a campaign that generated approximately $22,800 in gross tire sales within two weeks, achieving an 8x return on investment and significantly boosting customer trust.

Nimnicht Buick GMC & Chevrolet