Case Study: a western New York state retailer achieves stronger customer engagement and location-based marketing with Uvation

a western new york state retailer boosts ROI with Uvation’s location-based marketing for 2023

The customer, a leading Western New York State retailer, faced challenges with poor customer engagement and missed cross-selling opportunities due to insufficient data analytics and ineffective marketing. They partnered with the vendor, Uvation, to raise brand awareness and increase foot traffic into its retail outlets.

Uvation implemented a solution featuring a new mobile app with loyalty programs, geo-fencing capabilities, and a seamless ERP integration. This digital strategy provided the retailer with data-driven marketing tools and integrated processes, driving its annual revenue with expectations of significant ROI the following year.