Case Study: Kronen Zeitung boosts engagement with Utopia Analytics AI moderation

Utopia deployed the automated content moderation solution for Krone in just two weeks

Kronen Zeitung, Austria's largest newspaper, faced a significant challenge in moderating the high volume of reader comments on its website, Krone.at. With over half a million monthly comments, the manual moderation process was a heavy workload that required constant attendance and made it impossible to keep comment sections open 24/7. They needed an automated content moderation solution capable of handling the nuances of Austrian German and its many dialects, leading them to partner with vendor Utopia Analytics.

Utopia Analytics implemented its AI-based moderation service, deploying a tailor-made solution in just two weeks. The results were immediate, saving approximately 75% of the previous manual workload and allowing comments to be published in real time. This led to more comments, increased engagement, and higher community stickiness for Kronen Zeitung. The vendor's solution also improved the quality of human moderation by providing valuable feedback on the more complex cases.

Kronen Zeitung

Peter Zeilinger

Head of Community