Case Study: Tori.fi achieves faster, more trustworthy marketplace moderation with Utopia AI Moderator

Tori.fi - Customer Case Study

Tori.fi, a major Finnish online marketplace owned by Schibsted, faced the challenge of manually moderating a high volume of user-generated ads and images from over 3 million monthly visitors. This process was extremely costly and it was previously impossible for them to moderate all content, which impacted the platform's trustworthiness. They implemented Utopia Analytics' AI Moderator service to automate this critical task.

The solution from Utopia Analytics successfully automated over 90% of text and image moderation. This provided Tori.fi with immense financial savings, as the AI's work was described as being worth the effort of tens of people. The platform also achieved a constant, super-fast response time and significantly increased trust by moderating 100% of its content, a feat that was unattainable before.

Tori.fi

Let Heidi Tukiainen

Head of Customer Operations