Case Study: First Beat Media cuts manual moderation by 70% with Utopia Analytics AI moderation

Improved CX, reduced churn and big cut to human work

First Beat Media, a US-based online dating company, faced significant challenges with content moderation on its platforms. Ineffective moderation was leading to a poor user experience due to scams and fraud, resulting in increased customer churn, chargebacks, and rising operational costs. To address this, they turned to Utopia Analytics to implement its AI-based moderation service.

Utopia Analytics built a custom AI model trained on First Beat Media's historical data, which automated the moderation of dating profile texts and usernames. The solution was highly accurate and integrated quickly. As a result, First Beat Media cut its manual moderation workload by 70%, significantly reduced user churn and chargebacks, and improved both customer satisfaction and moderator wellbeing.

First Beat Media

Max Deshkevich

Director of Moderation and Customer Safety