Case Study: Alma Media’s Iltalehti boosts engagement and speeds moderation with Utopia Analytics AI

How a leading news site became the frontrunner in responsibility

Alma Media Corporation, a leading Finnish media company, faced the challenge of moderating its highly active news commenting section on Iltalehti.fi efficiently. The process was causing delays in publishing and impacting user engagement. They turned to Utopia Analytics and its AI content moderation software to find a solution.

By implementing Utopia's AI Moderator, Alma Media was able to switch to real-time publishing of pre-moderated comments. This solution followed their editorial policy precisely. The results were significant: the average publishing delay was cut in half, and the number of daily comments increased by 30%. Utopia's solution also led to more returning visitors and increased time spent on the site, all while saving the company money.

Alma Media Corporation

Antti Salonen

Chief Technology Officer, Alma Consumer