Case Study: Association of Volleyball Professionals boosts mobile engagement and monetization with Utility

Association of Volleyball Professionals (AVP) launches mobile game with Utility, driving 500K downloads

The Association of Volleyball Professionals (AVP), a pro beach volleyball league, wanted to invest in the mobile space to create engaging gaming experiences for its growing fanbase. They partnered with Utility, who provided development, design, research, and growth services to address this challenge.

Utility designed and developed a suite of mobile games featuring life-like action and deep gameplay, including the ability to compete against simulated pros. The solution was highly successful, resulting in 500K downloads and 50K monthly sessions. The game also served as a new monetization vehicle for the AVP, creating opportunities for brand sponsorship and advertising.

Association of Volleyball Professionals (avp)