Case Study: Three validates a new telco service with ustwo

Three validates a telco-first service in 2.5 years with ustwo

The customer, a Fortune 500 telco, partnered with vendor ustwo to explore the viability of a confidential new service offering. Their challenge was to gather real data and insights from customers to assess the service's desirability, feasibility, and viability, a complex task given the service was not yet a reality.

ustwo adapted their Alpha methodology to prototype the entire service end-to-end. They simulated real-life scenarios for customers by cutting the envisioned journey into phases and running experiments through existing channels. This approach provided conclusive results with minimal risk and cost. The solution built a confident business case for further investment and validated that the service would significantly uplift the brand's reputation. ustwo's work gave the customer the assurance to progress to the next phase of development.

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