Ustwo
55 Case Studies
Case Study: La Roche-Posay helps Gen Z build healthier skincare habits with ustwo’s Spotscan+ Coach
A Ustwo Case Study
La Roche-Posay boosts sales per buyer 25% with ustwo
La Roche-Posay, a dermatologist-backed skincare brand under L'Oréal, sought to build a robust digital coaching app to help its Gen Z audience establish healthy skincare habits and build brand affinity. They partnered with the vendor ustwo to create their first foray into the digital coaching space.
ustwo designed and launched the Spotscan+ Coach app, a personalized experience that combines dermatology advice with daily support and mental wellness content. The solution led to significant results, including a 28% higher average order value versus the website, a 25% increase in sales per buyer, and a 2.6x higher CRM conversion rate. Beta testing also showed that 90% of users felt more motivated to be consistent with their skincare.
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