Case Study: Inflection AI designs emotionally intelligent AI experiences with ustwo

Inflection AI builds emotionally intelligent Pi with ustwo, reaching 1M+ daily active users

The customer, Inflection AI, faced the challenge of designing and scaling an interface for its emotionally intelligent AI, Pi, that would be as empathetic and safe as the underlying model. They partnered with the vendor, ustwo, to bring this vision to life and create an experience that felt less like a chatbot and more like a companion.

ustwo implemented the solution by embedding a cross-functional team to accelerate the experience roadmap, designing an emotionally resonant interface grounded in trust and human connection. Key features co-created included 'Discover' and 'Call Pi', the first in-market voice-chat feature for a chatbot. The results were significant, with Pi achieving over 1 million daily active users and 6 million monthly users, with an average session time of 33 minutes. Users described the experience as comforting, curious, thoughtful, and safe, demonstrating the success of the emotional design delivered by ustwo.

Inflection AI