Case Study: GUESS Watches achieves fresh digital watch experiences with ustwo

Guess Watches launches multiple Wear OS watch face collections over 3 years with Ustwo

ustwo partnered with Guess Watches, a division of the TIMEX Group, to help the fashion brand overcome its challenge of entering the smartwatch market. Having no prior experience with Wear OS, Guess needed to translate its fashionable brand identity into a new digital product format.

The solution implemented by ustwo involved designing, developing, and launching multiple collections of watch faces for Wear OS. They began by adapting physical watch designs digitally and evolved to creating native digital-first faces, including collaborations with artists. This work by ustwo helped Guess successfully enter the market, sell thousands of watches, and build a new digital practice, creating a strong emotional connection with customers through constantly refreshed content.

Guess Watches