Case Study: Ford Motor Company transforms city parking into a stress-free digital service with ustwo

Ford launches GoPark with Ustwo, reaching 4,500 users and 20% monthly growth

Ford Motor Company faced the challenge of making big-city parking, a notoriously stressful experience, into a positive one for drivers. They commissioned vendor ustwo for an experimental project to develop a new service that would help plot a future for Ford beyond vehicle manufacturing.

ustwo created the GoPark app, a digital service that simplifies finding, navigating to, and paying for parking in central London. The solution helped Ford adopt an agile, service-design mindset. The result is a successful app with approximately 4,500 users and 20% month-on-month growth, now covering multiple London boroughs and playing a part in transforming urban mobility.

Ford Motor Company