Case Study: Dojo boosts product design and global growth with ustwo

DOJO boosts product design with ustwo in a 6-month redesign and rebrand

The UK-based tech company Dojo was scaling for rapid growth and moving into new international markets. To support this expansion, they partnered with ustwo to boost their product design capability, refocus on a user-centric approach, and enable a wider rebrand.

ustwo embedded a ten-person design and product team, including VP leadership, for a six-month period. The solution included capability building, implementing a new global design system, and rolling out a rebrand. Results included significantly improved design employee experience scores, the successful de-risking of the new brand through testing, and the establishment of a solid foundation for future product and design success. ustwo also helped hire key permanent roles, leaving Dojo with a more efficient and skilled team.

DOJO