Case Study: Brilliant.org boosts STEM engagement with ustwo

Brilliant.org boosts STEM learning with ustwo in 10 weeks

Brilliant.org, an EdTech platform making STEM learning accessible and fun, came to ustwo with a challenge to boost user engagement and retention. They sought to make their learning experience more engaging by combining UX with game design principles, inspired by ustwo's previous work.

ustwo developed a 'Game Feel' North Star vision, creating user-tested prototypes and production-ready designs that integrated game mechanics without being distracting. They delivered comprehensive documentation and collaborated closely with Brilliant's internal team to implement the new vision. The solution successfully made STEM learning less intimidating and more approachable for Brilliant's over ten million users.

Brilliant.org