Case Study: Bauer Media achieves a modern on-demand audio experience with ustwo

Bauer Media boosts listening time with ustwo and 76% of beta users ready to download Rayo

Bauer Media, a major media company, wanted to grow the reach and engagement of its extensive audio content catalogue. They partnered with the vendor ustwo to help them digitally transform from a broadcast radio company and unite their individual radio brands under a single, modern app experience for the on-demand age.

The solution implemented by ustwo was a research-led, hypothesis-driven approach to develop a beta product, named Rayo. Using a test-and-learn methodology with a community of beta listeners, ustwo validated the product experience and increased average listening time. The results included a roadmap for future development and a successful product handover. ustwo also helped Bauer hire a new in-house team, setting them up for long-term success with their new digital audio service.

Bauer Media