Case Study: Ragan transforms print publishing into video-driven revenue with uStudio

Ragan grows to 7-person video team with uStudio

Ragan Communications, a long-established print publisher for corporate communicators, faced a significant challenge as the demand for print subscriptions waned and digital content became largely free. They needed to find a new way to educate their online audience and generate revenue, leading to their initial foray into virtual training and webcasts.

By implementing the uStudio video management system, Ragan was able to effectively manage, package, and deliver video content at scale. This solution enabled them to create new subscription-based products, including video training and webinars, transforming their business model. The impact was substantial, with the team growing from one person to seven and the business experiencing exponential growth, opening up entirely new and profitable revenue streams.

Ragan