Case Study: Pegasystems achieves faster, more effective global sales enablement with uStudio

Pegasystems Reaches Sales People More Effectively with uStudio

Pegasystems, a cloud software company in Cambridge, MA, needed a better way to reach its global, always-on sales force. Weekly live webcasts and fixed-time webinars were inconvenient across time zones and added communication clutter, and the team wanted a fast, scalable solution without lengthy internal development.

They partnered with uStudio to launch private podcasts—three internal shows with a twice-monthly cadence (including a “Win Stories” series)—and promoted the launch at their sales kickoff, exceeding sign-up targets and quickly surpassing 500 users. The new format improved sales enablement through storytelling, simplified production using internal talent, and set the program up to scale across the organization.

Pegasystems

Tiffiny Fisher

Sales Strategy and Transformation