Case Study: Mid-Size Pharma Company achieves scalable, targeted employee podcasting and measurable engagement with uStudio

Mid-size Pharma Company Supports the Needs of Multiple Internal Teams Through One Podcasting Solution

A mid-size Midwest pharmaceutical company with roughly 1,200 remote field sales representatives needed a scalable way to turn commute time into micro-learning opportunities. Previously the company distributed CDs—an expensive, untrackable medium—and several internal teams wanted to create podcasts but there was no unified program or reliable metrics to prove ROI.

The company adopted uStudio’s private podcast solution—mobile-first apps with subscription, offline listening, and group-targeting—and formed a core evaluation team to identify content and audiences. The rollout now includes 11 internal shows (one company-wide, others role-targeted), about 800 active users, targeted delivery and better feedback attribution, plus predictable release cadence and push notifications that boosted adoption and provided actionable metrics.