Case Study: Mid-Size Pharmaceutical Company achieves scalable, targeted employee podcasting and improved field engagement with uStudio

Mid-size Pharma Company Supports the Needs of Multiple Internal Teams Through One Podcasting Solution

A mid-size, Midwest-headquartered pharmaceutical company with nearly 1,200 field sales representatives needed a scalable way to use reps’ windshield time for learning. Previously they distributed CDs—content that was well received but costly, hard to track, and fragmented across teams—so the company sought a uniform, trackable solution that could support multiple internal groups and demonstrate ROI.

They implemented uStudio’s private podcast platform—mobile-first apps with subscriptions, offline downloads, episode seeking and group targeting—and formed a core evaluation team to convert and centralize content. The transition was smooth; today 800 active users access 11 internal shows (one company-wide, others role-targeted), enabling more relevant, measurable training, a consistent release cadence (record 4–5 episodes at a time), and higher engagement backed by analytics.