Case Study: Mid-Size Pharma Company achieves scalable podcast-based field learning and measurable ROI with uStudio

Mid-size Pharma Company Supports the Needs of Multiple Internal Teams

A mid‑size pharmaceutical company’s Commercial Learning & Development team wanted to better use field sales reps’ “windshield time” and replace costly, hard‑to‑track cassette/CD training. The Senior Technical Analyst sought a scalable, trackable solution that would increase adoption and serve multiple internal teams.

They launched an internal podcast program on uStudio, segmenting content into 11 targeted shows, forming a cross‑functional evaluation team, using consistent release cadences, push notifications and brief “ads” for other business updates, and batching production (4–5 episodes at once). The initiative delivered on‑demand micro‑learnings, higher employee adoption, and measurable ROI for their L&D efforts.