uStudio
17 Case Studies
A uStudio Case Study
LivePerson, a global technology company, needed a more convenient way to reach its dispersed workforce than quarterly, resource-heavy town halls. Hollie Ellison, Senior Director of Communications, found live broadcasts difficult to schedule and produce, and discovered employees were often watching recordings instead of attending in real time—so the company sought a lighter, more on-demand internal communication channel.
The team launched private podcasting through uStudio, producing four internal shows that employees can access on-the-go. Podcasting cut production time, broadened exposure for regional wins, increased participation, and provided analytics to guide content choices—resulting in a scalable, easier-to-manage program that complements LivePerson’s other communications and has already delivered measurable engagement improvements.
Hollie Ellison
Senior Director of Communications