uStudio
17 Case Studies
Case Study: Dell Technologies achieves 80% private podcast adoption in its first year with uStudio
A uStudio Case Study
How Dell Scored an 80% Podcast Adoption Rate Within Their First Year
Dell’s Specialist Technical Sellers team—about 1,500 system engineers and technical sellers who are frequently traveling—was struggling to reach its field with critical messages. Tasked with finding a secure, mobile-friendly alternative to email, Erika Reilly needed a way to increase message consumption beyond the estimated 10–20% reach they were getting via email.
Dell adopted uStudio’s private podcasting platform for secure, offline-capable, mobile and desktop delivery with push notifications and analytics. By standardizing show formats, using SSO and internal champions, and promoting exclusive content through the app, they achieved more than 80% employee adoption within a year, effectively replacing much email communications and enabling scalable, measurable internal engagement.
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Dell Technologies
Erika Reilly
Program Manager