Case Study: CCC Information Services Provider achieves 99% returning podcast users with uStudio

CCC Reaches 99% Returning Podcast Users with uStudio

CCC Information Services, a provider serving a dispersed field force of sales and service teams, was struggling to deliver consistent messaging and training through conventional email. They needed a scalable, engaging medium to reach and diverse employee base at the same time as supporting their work and onboarding new hires.

CCC launched a podcast program on uStudio—teasing the launch with a trailer and how-to PDFs, then publishing recorded webinars and video podcasts, hosting leadership messages exclusively on the platform, and running manager-led listening discussions. Within months the program became a self-sustaining “ecosystem,” achieving 99% returning podcast users, 80% desktop usage (driving a video focus), and high view time among new hires using the library to onboard.

CCC Information Services Provider

John Buckner

CCC Information Services Provider