Case Study: Alcon Novartis achieves measurable video ROI and centralized governance with uStudio

Alcon Novartis proves video ROI with uStudio

Alcon, the world’s leading eye health care provider, had embraced video across use cases from surgical training to patient education and sales, but its videos were scattered across multiple YouTube channels and published to 400+ sites. That fragmentation made governance difficult in a regulated industry, left analytics siloed so ROI couldn’t be proved, and created cumbersome publishing workflows.

Alcon evaluated options and selected uStudio to centralize video asset management. uStudio’s hub-and-spoke model treats each distributed instance as one asset, enabling aggregate analytics, automatic metadata and content propagation, and simpler governance. As a result, Alcon now has unified control and measurable engagement across all destinations, can report video ROI, and has a scalable platform for future video strategies.

Alcon Novartis

Colleen Battle

Global Digital Marketing Manager