Case Study: a global pharmaceutical company reinvigorates a drug brand with UST Global

Global Pharmaceutical Company uncovers 28 insights to reignite brand growth with UST Global

A global pharmaceutical company faced plateaued sales growth for a category-leading drug brand, despite its strong clinical performance. To move beyond traditional marketing and unlock transformative growth, the company partnered with vendor UST Global to conduct deep research into the patient and prescriber experience.

UST Global led a field-based research initiative involving over 100 contextual interviews, which uncovered 28 critical insights into adoption barriers. These insights were used to co-design and pressure-test new solution concepts, including a well-being app, an injection support network, and a direct-to-patient delivery service. The engagement successfully transformed the company's go-to-market strategies, reenergized brand advocacy, and established a new internal standard for research-driven innovation, setting a new growth trajectory for the mature brand.