Case Study: YMCA of the USA improves intranet engagement with Usman Group

YMCA of the USA improves intranet engagement with Usman Group for 2,600 YMCAs

The YMCA of the USA faced a challenge with its internal Insights Hub, a digital tool intended to support its network of local YMCAs. Despite robust resources, the platform was underutilized and perceived as a confusing digital dumping ground, taking employees too much time to navigate. The Y-USA engaged the Usman Group for UX research to uncover user pain points and understand the gap between the tool's intent and its actual use.

The Usman Group conducted qualitative analysis and user interviews to define personas and create new wireframe designs. Their recommendations led to a comprehensive site overhaul focused on user needs. The Usman Group's work also sparked improved internal communications and an internal marketing campaign to promote the revamped tools and build a community of users, ultimately helping the Y-USA make its resources more accessible.

YMCA of the USA