Case Study: ShopperTrak Achieves Higher Conversions with Usman Group's Website Redesign

ShopperTrak boosts time-on-site 850% with Usman Group

ShopperTrak, a global provider of retail analytics, had an outdated website that failed to reflect its market position and enhanced capabilities. The company engaged the Usman Group to create a new interactive, story-driven web experience that would better showcase its full value to clients.

The Usman Group redesigned the website using a storytelling approach with a parallax scroll, custom illustrations, and targeted copy that appealed to specific user personas. The project also included a new SEO strategy and a refreshed style guide. The Usman Group's work resulted in a 114% increase in conversions from paid search, an 850% increase in time-on-site, and a 30% decrease in cost-per-click.

ShopperTrak