Case Study: Selective Search boosts leads and conversions with Usman Group

Selective Search increases conversion rates by 231% with Usman Group

Selective Search, a high-end executive matchmaking service, needed a new website and online lead generation program to better appeal to its sophisticated audience. Their old site failed to clearly communicate the company's value, prestige, and process. They partnered with Usman Group to address this challenge.

Usman Group redesigned the website with compelling messaging, authentic video testimonials, and a clear navigation structure to direct user intent and build credibility. They also implemented a strategic online marketing program combining SEO, social media, and paid search. This solution led to a 231% increase in average conversion rates over three months, a significant rise in traffic and user engagement, and a record number of quality inbound leads for Selective Search.

Selective Search