Case Study: Gavekal Research Improves User Experience and Subscription Growth with Usman Group

Gavekal Research boosts subscription sign-ups with Usman Group

Gavekal Research, an independent financial research firm, sought Usman Group's expertise to redesign their website. Their challenges included ineffective landing page layouts, a cumbersome user journey for their institutional clients, and the need to increase subscription sign-ups for their valuable paywalled content while improving the overall content presentation and mobile experience.

Usman Group implemented a comprehensive solution involving a complete visual and functional overhaul of the website. The redesign optimized space utilization, improved search functionality and navigation, and incorporated thoughtful graphics. This new user-centric design successfully increased subscription sign-ups, attracted more users to free trials, and enhanced the reading experience across all devices for Gavekal Research's audience.

Gavekal Research