Case Study: Inland Empire Health Plan achieves stronger member engagement with Ushur

Inland Empire Health Plan launches 800+ campaigns with Ushur to reach 1.5M members

Inland Empire Health Plan (IEHP) faced challenges with costly and time-consuming manual outreach to its 1.5 million members, relying on an external vendor for campaigns and struggling to manage constantly changing member demographics. IEHP sought to automate communications and improve engagement, selecting Ushur through an RFP process to provide a solution using its interactive digital self-service platform.

Ushur implemented its No Code Platform and Invisible App to create secure, two-way conversations, eliminating the need for members to switch to online portals and providing a HIPAA-secure channel. This empowered IEHP's internal business users to build campaigns themselves. The results were significant, with IEHP launching over 800 campaigns in four languages, achieving 300% of its member engagement goal for Medi-Cal redetermination outreach, and facilitating 9.4 million secure interactive engagements.

Inland Empire Health Plan (iehp)