Case Study: Great-West Lifeco enhances digital customer experience with Ushur

Great-West Lifeco cuts customer email cycle time with Ushur

Great West Lifeco Inc., a Canadian-based international financial services holding company, recognized the need to enhance its digital customer experience to meet evolving customer and advisor expectations. To address challenges with speed and ease of use across multiple channels, the company partnered with Ushur to accelerate its digital transformation beyond what it could achieve internally.

By leveraging the Ushur platform, Great West Lifeco implemented solutions like SmartMail™ and the Invisible App™. These applications used artificial intelligence to immediately respond to customer emails, request missing information, and seamlessly integrate received data into its systems. The partnership with Ushur helped the company enhance its multi-channel touchpoints, significantly cutting down cycle times and improving the overall customer experience, which led to increased customer satisfaction and loyalty.

Great-West Lifeco Inc