Case Study: Port City Marketing achieves accessible websites with UserWay

UserWay Helps Port City Marketing Achieve Accessibility

Port City Marketing, a full-service marketing firm based in Stockton, California, wanted to make the websites it builds more digitally accessible for all users, including people who rely on assistive technologies. The team needed a simple solution that would work across client sites without requiring in-house accessibility expertise, costly manual recoding, or changes that could create privacy concerns for regulated industries.

Port City Marketing chose UserWay’s AI-Powered Accessibility Widget after testing it with a free trial and confirming it worked well across browsers and on WordPress. UserWay helped make the sites more accessible with features like screen reader support, contrast controls, text resizing, and reading guides, while automatically fixing issues without changing the site’s design. On Port City Marketing’s own site, UserWay remediated 1,842 of 1,961 violations, brought about 98% of pages into compliance, and reduced ADA lawsuit risk; the firm then rolled it out to client sites as well.

Port City

Kristen Dyke

Partner and Director of Marketing