Case Study: George Labs makes digital banking customer-centric with Usersnap

George Labs navigating the latest digital banking needs with Usersnap

George Labs, part of Erste Group, needed a way to keep its digital banking app George aligned with fast-changing customer expectations and make the experience more user-centric. The team wanted a better way to gather end-user input and evidence to guide product improvements, and turned to Usersnap for feedback collection.

With Usersnap, George Labs was able to easily collect and manage customer feedback, giving the team the insights needed to keep iterating on the app. The result was a more approachable, feedback-driven digital banking experience that millions of users appreciate, with George serving 7 million users.

George Labs

Malgorzata Pryc-Fleischmann

Product Owner