Case Study: LAOLA1.tv achieves better user feedback and faster website relaunch with Usersnap

Better user feedback & faster website relaunch for LAOLA1.tv

LAOLA1.tv is a leading sports-streaming provider delivering high-quality live coverage across devices. For a major relaunch the team set out to test a new navigation, build a personalized user experience and deeply integrate social media — work coordinated across five teams — but their legacy, email-based, waterfall feedback process made iterative testing and prioritization difficult.

LAOLA1.tv integrated Usersnap for beta testing, switching all internal teams and external testers to an in-context feedback button. The tool’s screenshots, labeling and direct messaging made it easy to categorize, prioritize and follow up on issues in weekly review cycles, surface “lead users,” and collect clearer, contextual feedback — speeding decision-making and helping deliver a smoother, faster relaunch with a more user-centered experience.

LAOLA1.tv