Case Study: Smoobu achieves 17% higher conversions with Userpilot

Unlocking 17% More Conversions Smoobu’s Success With Userpilot

Smoobu, a vacation rental management platform acquired by HomeToGo, wanted to modernize its legacy product and improve engagement with everyday, often less tech-savvy users. To support better product adoption and a more data-driven design approach, Smoobu turned to Userpilot for in-app guidance, user feedback, product analytics, segmentation, and A/B testing.

Using Userpilot, Smoobu built onboarding walkthroughs, reminder banners, localization support, session replays, and A/B tests to guide users toward connecting their rental channels. The result was a 17% increase in channel conversions in the French market, showing that Userpilot helped Smoobu improve onboarding effectiveness and overall product engagement.

Smoobu

Dasha Frantz

Product Designer