Case Study: Kovai.co bootstraps to $10M and 2,000+ customers with Userpilot

Kovai.co - Customer Case Study

Userpilot profiles Kovai.co, a bootstrapped enterprise-software group founded by Saravana Kumar that now houses five products (BizTalk360, Document360, Serverless360, Atomic Scope and Cerebrata) and serves 2,000+ customers including BBC, Novartis and Pfizer. Kovai.co’s core challenge was scaling from a one‑person product to a multi‑product, global organization while keeping customer acquisition costs and hiring constraints under control — a story Userpilot explored in its interview with the founder.

In the Userpilot case study, Kovai.co addressed these challenges by building problem‑driven products, investing in content marketing (a technical blog that reached ~15,000 readers), leveraging conference speaking and MVP recognition, relocating operations to India to scale efficiently, and running independent product teams with a shared central function. The results Userpilot highlights: rapid early traction (0 to 250 customers, then broad enterprise wins), today 2,000+ customers and 240+ employees, five successful products, industry awards, and an explicit plan to triple revenue within 2–3 years.

Kovai.co

Saravana Kumar

Founder and CEO