Case Study: an insurance company achieves 400% higher usability test participation with Userpilot

insurance boosts usability test participation 400% with Userpilot

The customer, a major insurance company, utilized Userpilot's in-app surveys to address the challenge of recruiting participants for usability testing. Their UX researcher, Lisa, needed a more effective method to capture user attention and increase response rates for these critical tests.

Userpilot's solution enabled the creation and deployment of targeted in-app surveys to specific user segments. This approach allowed the customer to recruit the most relevant participants directly within the application. By using Userpilot, the insurance company achieved a 400% increase in usability test participation, cutting recruitment time from weeks to days and significantly increasing user engagement.