Case Study: Rocketbots doubles activation rate and grows MRR 300% with Userpilot

How Userpilot Helped Rocketbots with their Aha! Moment

Rocketbots is a messaging CRM that aggregates channels like Slack, WhatsApp and Facebook Messenger and adds AI chatbots, but their users weren’t finding the product’s Aha! Moment—connecting multiple messaging channels—quickly enough. To fix slow onboarding and low engagement, Rocketbots implemented Userpilot, using its product experience layer to guide users inside the app.

Userpilot delivered a bottom-right checklist plus in-app tutorials and tooltips that walk new users to create a Space and then “Connect A Channel,” the critical Aha! Moment. After deploying Userpilot, Rocketbots’ activation rate doubled from 15% to 30%, conversion climbed from 3% to 5%, and they reported a 300% increase in MRR as more users were successfully onboarded and converted.

Rocketbots