Case Study: The Room achieves 75% more CV uploads with Userpilot

How The Room increased new User Activation by 75% within 10 days of implementing Userpilot

The Room, a platform funded by the Microsoft Foundation to create work placements for young tech workers across Africa, needed help getting new members to upload their CVs after sign-up. The challenge was improving new user activation and helping candidates reach the key action that would unlock the marketplace’s hiring value. Userpilot was used to build in-app onboarding without engineering help.

Userpilot implemented a driven-action onboarding flow that kept prompting users who hadn’t clicked the “upload CV” button yet, while also guiding them through the experience section and tracking the feature with tags and analytics. The result was a 75% increase in CV uploads within 10 days, rising from about 200–210 to 300–350 uploads per week, with the flow also generating 88% engagement.

The Room

Arjoon Talukdar

Senior Product Manager