Case Study: Kontentino achieves a 10% increase in new user activation in the first month with Userpilot

How Kontentino Increased New User Activation by 10% Using Userpilot

Kontentino, a social media management tool, engaged Userpilot to tackle low product and new feature adoption, communicate releases in-app, and build their first user onboarding. Product marketer Natalia Kimliékova focused on improving the two key activation points for Kontentino users — linking social accounts and scheduling the first post — and chose Userpilot’s onboarding tools to drive those outcomes.

Using Userpilot, Kontentino implemented interactive walkthroughs, a checklist, a personalized welcome screen with a microsurvey, tooltips and driven actions, plus gamified confirmations to guide users to the AHA moment. The Userpilot-powered onboarding lifted new user activation by 10% in the first month, with nearly 10% increases in both account linking and first-post scheduling, and the team praised Userpilot as easy to set up and good value for money.

Kontentino

Natália Kimličková

Product Marketing Manager