Case Study: Cleeng recovers feature adoption after a 92% drop with Userpilot

How Cleeng Used Userpilot to Spot a UI Issue and Save Feature Adoption After a 92% Drop

Cleeng, a D2C subscription management platform, needed a way to keep its feature-rich dashboard intuitive as its product evolved. After a UI redesign moved the “Customer History” tab, the team saw monthly visits to the feature drop by 92%, creating a serious feature adoption problem. They used Userpilot’s product analytics, page analytics, and session replays to pinpoint that the new placement made the feature harder for users to find.

With Userpilot, Cleeng added tooltips to test visibility, confirmed the navigation issue, and then redesigned the button to be more prominent by turning it into a green button and moving it back into a better location. This drove a 75% increase in page visits from the post-redesign low, and usage climbed even further after the final UI fix and tooltip guidance. Userpilot also supported Cleeng’s onboarding with modals, tooltips, and an in-app resource center to improve activation and self-serve support.

Cleeng

Anna Sobiak

Product Designer