Case Study: Cleeng recovers feature adoption after a UI redesign with Userpilot

Cleeng boosts feature adoption by 75% with Userpilot

Cleeng, a D2C subscription management platform, faced a significant challenge when a UI redesign caused a 92% drop in usage for a key feature. To diagnose and solve this problem, they turned to Userpilot, leveraging its product analytics and session replay capabilities.

Using Userpilot, Cleeng's team identified that users were missing the feature in its new location. They implemented a targeted tooltip to highlight it, which immediately increased page visits by 75% even before a permanent UI fix was deployed. Userpilot also enabled them to create interactive onboarding flows and a resource center, which streamlined user onboarding and further increased feature adoption, successfully recovering from the initial drop.

Cleeng