Case Study: Albacross achieves 33% increase in activation rate, user adoption and trial-to-paid conversions with Userpilot

Albacross - Customer Case Study

Albacross, a B2B lead-generation platform, faced low activation: new trial users rarely installed its core website widget or invited team members, leading to weak trial-to-paid conversion. To tackle this, Albacross worked with Userpilot to rework its onboarding and drive users toward those two key activation events.

Using Userpilot, Albacross implemented a focused onboarding flow—short product tours, a clear two-choice entry, checklist-driven steps (83% checklist completion), in-app guidance, self-serve help and conditional follow-up emails. The Userpilot-led changes boosted widget installation by 14% and increased activation, user adoption and trial-to-paid conversions by more than 33% within 14 days.

Albacross