uSERP
31 Case Studies
A uSERP Case Study
Hightouch, a leading Composable CDP provider, had a solid foundation with a Domain Rating of 66 and award-winning content but was struggling to rank for high-value keywords and increase its overall search visibility. They came to uSERP suspecting that a lack of a dedicated backlink strategy was the critical factor holding their SEO performance back.
uSERP implemented a comprehensive solution that included a thorough audit, the development of a targeted anchor and backlink strategy, and an optimized internal linking plan. This involved earning high-authority links at scale and executing the strategy in two distinct phases. The results were significant: Hightouch's Domain Rating increased by +8 points to 74, they now rank for over 13,215 new keywords, and 278 keywords rose to top 3 SERP positions, dramatically boosting organic traffic.