Case Study: Hyperengage uncovers hidden pipeline attribution and drives smarter marketing decisions with Usermaven

Hyperengage uncovers hidden journeys and boosts attribution with Usermaven

Hyperengage, a post-sales intelligence platform, faced the challenge of fragmented and unreliable marketing attribution. Their multi-touch customer journeys made it difficult to understand which channels were truly driving qualified pipeline, as last-click attribution over-credited final interactions and hid the contribution of top-of-funnel efforts like content and organic search. They turned to Usermaven for its multi-touch attribution and website analytics to gain clarity.

By implementing Usermaven, Hyperengage gained a unified view of the customer journey, allowing them to trace conversions back to their original sources. This revealed that organic search, which previously showed zero first-touch conversions, was actually responsible for eight. The solution enabled the team to reallocate budget towards high-performing channels, resulting in a 22.19% visitor-to-goal conversion rate and giving them the confidence to move from assumption-based to data-driven marketing decisions.

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