Case Study: Marketing Architects achieves more accessible, inclusive website UX with Userlytics

Marketing Architects improves accessible UX with Userlytics using insights from 60-minute interviews

Marketing Architects, a customer in the mortgage and finance industry, sought to ensure their website's mortgage information, rates, and product details were accessible to users with vision challenges, including partial blindness, full blindness, and color blindness. Their challenge was to identify and dismantle design barriers across three key pages of their site. They partnered with Userlytics, leveraging its usability testing platform to address this.

Userlytics implemented a solution by using its platform to recruit users from North America with a spectrum of visual requirements, including those who use screen readers. Through comprehensive moderated usability interviews, they evaluated the website's features, content organization, and interactive elements. The insights gained led to recommendations for improvements in readability, heading organization, and color contrast. These enhancements significantly improved usability and helped move the website toward compliance with Web Content Accessibility Guidelines (WCAG), aligning with industry expectations for outperforming competitors.

Marketing Architects