Case Study: Duluth Trading Company strengthens UX research and validates filter design with Userlytics

Duluth Trading Company validates UX decisions with Userlytics in one unmoderated study

Duluth Trading Company, a retail brand known for durable workwear apparel, faced a significant challenge in scaling its UX research during a critical website redesign. With only one internal UX researcher, the team lacked the resources to run consistent testing and validate key design decisions, particularly around product filter placement. They turned to Userlytics for support, specifically leveraging its UX Consulting services and unmoderated usability testing platform to bridge the resource gap and generate user-backed insights.

Userlytics implemented a targeted unmoderated study comparing different filter layouts on competitor sites to observe user behavior and preferences. This solution provided Duluth with actionable, user-validated data that aligned cross-functional teams and informed the redesign. The partnership enabled Duluth to validate design decisions efficiently without adding headcount, build stakeholder alignment based on evidence, and establish a scalable research process for future updates.

Duluth Trading Company