Case Study: Auburn University improves website usability with Userlytics

Auburn University improves UX in 30-minute Userlytics tests

Auburn University sought to enhance the user experience and usability of their Raymond J. Harbert College of Business website, a critical resource for prospective applicants and current students. To achieve this, they partnered with Userlytics to conduct a comprehensive UX audit, aiming to identify pain points and validate the effectiveness of planned design changes through iterative testing.

Using the Userlytics platform, the university executed a two-phase unmoderated study. Userlytics recruited participants familiar with the university application process to explore the site and complete common tasks. Following the first round of insights, Auburn implemented targeted recommendations. Userlytics' testing revealed that while a key benchmarking score fluctuated, the overall severity of user-reported issues decreased significantly, indicating a successful enhancement of the website's user experience.

Auburn University